People’s Museum raises nearly $20,000 for refugees
July 25, 2022
Here are the numbers for HanVoice’s People's Museum of North Korea:
Over 3,500 visitors. Over 2,000 emails. Nearly $20,000 raised. Over 2.5 million engaged online.
From seeing tears glisten in the eyes of older Korean Canadians who left their home in the North, to receiving volunteer pledges and donations from Canadians who have never heard about North Korea beyond its leader, to die-hard fans of Crash Landing On You who are in shock to know that North Koreans watch the show too: it has been surreal to witness the power of the People's Museum of North Korea.
It’s really hard to talk about human rights in North Korea.
But we created a case study of how we can bring people into our movement.
We developed a concept where ordinary people could get involved with a low barrier to entry. We partnered with content creators, media, and organizations who knew how to tell stories. We utilized our volunteers to use the exhibit as a venue to talk about our cause. While this was a modest pilot, we are proud to have brought thousands more Canadians into our global tent.
The exhibit was featured on CTV News, CBC Radio, CityNews, Toronto Life, Represent Asian Project, She Does The City, and Fresh Daily among others. With the help of The Korean Vegan and numerous content creators on TikTok, Instagram, and Facebook, the exhibit has reached over 2.5 million people across different platforms.
Thank you to The Northpine Foundation and JAYU for your partnership, and ARENA Studio Ltd. for building the concept and turning it into a reality.
